There are many things Brazil is known for internationally. Its beaches, its music and, of course, its Carnival. But there’s nothing better than seeing it first-hand, so at Havaianas we invited our European ambassadors from France and Italy so they could experience “brasilidade” in person. An experience full of exuberant culture, fashion and nature culminating in the Vogue carnival dance.
The Vogue carnival party is one of the most eagerly anticipated events in the world of Brazilian fashion and at Havaianas, as a brand of Brazilian origin, we could not miss the opportunity for our ambassadors to experience it. Music and heart-stopping looks accompanied by footwear that has already become an icon of Brazilian fashion and lifestyle such as our Havaianas Slim Carnival Flip Flops.But the carnival is not the only thing our ambassadors experienced. On this three-day expedition to Brazil, the sun, sea, music and fashion came together to offer them a total experience of Brazilian lifestyle. We tell you everything this trip offered below.
Day 1: Discovering the Brazilian coast
Brazilian beaches are one of its great attractions, but there’s no better way to see its coast than by boat. Departing from Marina da Gloria, our ambassadors took a fun boat ride in Guanabara Bay, stopping in Urca for a swim under the imposing Christ the Redeemer statue.
Afterwards they were able to enjoy a party on the rooftop of the Yoo2 Hotel in Botafogo. An experience as unforgettable as the panoramic view of Sugarloaf Mountain that the privileged location offered.
Day 2: Discovering the origins of Havaianas
On the second day of the trip, our ambassadors visited unique sites such as the Escadaria Selarón, known throughout the world for its iconic ceramic steps, a must-see for all visitors. They also visited the futuristic Museu do Amanha, dedicated to science and designed by the Spanish architect Santiago Calatrava. In addition, they had the opportunity to visit the Museu de Arte do Rio, where they enjoyed a special exhibition on the history of funk in Brazil and its impact on fashion.
But the high point of the day was a visit to the Havaianas flagship store in Ipanema, where they assembled their own kit of brand pieces and even received exclusive t-shirts customised by Brazilian designer Victor Hugo Mattos.
Day 3: Experiencing the carnival!
Our ambassadors’ trip ended with the most anticipated event, the Vogue Carnival Ball. One of the most important events in Brazil and a true exhibition of style, modernity and fashion at which Havaianas plays a special role. The best looks combined with flip flops and sandals with which the influencers and all the guests let themselves go to the rhythm of the music. Undoubtedly a final dream night to round off an unforgettable experience.
Havaianas at Vogue Carnival Ball
“GALÁCTIKA” was the theme chosen for the 2024 edition of the Vogue Carnival Ball. This event held at the Copacabana Palace Hotel in Rio de Janeiro marks the start of the famous Brazilian carnival and has become in recent years an unmissable event for fashion and carnival lovers.
This exclusive party had almost 1,800 guests who swayed in this atmosphere where fashion and extravagance meet for one night. In a labyrinth of metallic and bright colours in which holographic effects reigned, our ambassadors and all attendees had the opportunity to explore their most futuristic and extraterrestrial side.With stylistic references ranging from the space-inspired sixties style like that of Star Trek to avant-garde space futurism, the night offered surprising looks from all the guests. Havaianas also had an activation point which remained open throughout the event and where, in addition to a large photocall, they could find flip flops and gift bags.
